Sustainability in Businesses

The aim of the course is to introduce the concept of sustainability to students. Issues and questions of sustainable consumption and life are important not only for so-called „green“ consumers, but all people around the world. The financial crisis, social and environmental problems are increasing the sense of responsibility of consumers and together changing economic and business environment. Customers use their money for buying more goods with value beyond the financial value, and this is helping sustainable business to grow. On one hand, applying the principles of the sustainability concept into the business can improve companies’ performance and their competitive advantage. On the other hand, thanks to the use of the sustainability concept our planet resources can be saved for the following generations.

Key Learning Outcomes

During the study will be introduced three levels of sustainable business – economic level, social and environmental. On the basis of case studies will be discussed sustainable business practices, new trends and specifics of the different business sectors, consumption and overconsumption, sources in business, global challenges and sustainability management. Students will be able to apply the course knowledge into practice in enterprises and propose options for improving sustainable business in the country.

Assessment Methods and Criteria

Requirement type
Active lecture/seminar/workshop/tutorial participation 40 %
Final test 30 %
Working sheet 0 %
Presentation 30 %
Total 100 %



Jan Zavodny Pospisil is a senior lecturer at the Department of Management, Faculty of Management. His main research interest is in management, marketing communications, consumer behaviour, sustainability in businesses and behavioural economics. He is the author/co-author of more than 30 papers in peer-reviewed journals or conferences. His hobbies include traveling, beekeeping and different kinds of woodworking including house construction framing.


You can find the full syllabus of the course here.
For more detail information, feel free to contact the course lecturer.